The “Office” Side of Art

Here are some lecture notes from “All You Wanted to Know About Art” Summer 2003.

  • Keep regular business hours.
  • Size counts.
  • Make mailing list to send stuff to galleries.
  • Create a history of applications.
  • Write thank you notes.
  • Stay in touch with folks who know your work.
  • Layer idea of community and patronage. It’s bigger than just a purchase.
  • Encourage a personal relationship with the artist.
  • Take the lead.
  • Make slides and color printouts of your work to send in to galleries.
  • Send the best slides, rather than the best work, and send prints also.
  • Send in accompanying list with with a paragraph about each slide, still, or video.
  • Make sure your “First name, Last name” Internet search is good.
  • If not, clean it up and if no hits, sign up for sites or make your own.
  • Increase name hits, your name is very valuable.
  • Art in America annual guide shows places to sell art.
  • SFMOMA has groups exhibition spaces.
  • Work first on the long list of CV.
  • Don’t be “over exposed”.
  • Don’t give different prices, have consistency.
  • Think about supply and demand, career level.
  • Size is the only objective pricing strategy, bigger is more.
  • Visit galleries to do research on art pricing in your community.
  • Art commissions: consultants charge 25%, galleries 50%, non-profits 10%.

Galleries and Politics



Pete_Ipp.jpeg, originally uploaded by hypermodern.

Stephen Wirtz Gallery has its priorities straight.

Opening Night Party, The Fantastic Solution to Global Warming – Pete Ippel

This is a quick once-around of “The Fantastic Solution to Global Warming and Other Conundrums” at Icthus Gallery in San Francisco. Thanks to Mark for the video.
The Fantastic Solution to Global Warming and Other Conundrums – Pete Ippel from Hypermodern – Pete Ippel on Vimeo.

The show is open until May 31st, 2008 so if you’re in the city, come by between 10am and 5pm weekdays. Or you can email me at pete @ hypermodern.net and schedule a special showing