The “Office” Side of Art



Here are some lecture notes from “All You Wanted to Know About Art” Summer 2003.

  • Keep regular business hours.
  • Size counts.
  • Make mailing list to send stuff to galleries.
  • Create a history of applications.
  • Write thank you notes.
  • Stay in touch with folks who know your work.
  • Layer idea of community and patronage. It’s bigger than just a purchase.
  • Encourage a personal relationship with the artist.
  • Take the lead.
  • Make slides and color printouts of your work to send in to galleries.
  • Send the best slides, rather than the best work, and send prints also.
  • Send in accompanying list with with a paragraph about each slide, still, or video.
  • Make sure your “First name, Last name” Internet search is good.
  • If not, clean it up and if no hits, sign up for sites or make your own.
  • Increase name hits, your name is very valuable.
  • Art in America annual guide shows places to sell art.
  • SFMOMA has groups exhibition spaces.
  • Work first on the long list of CV.
  • Don’t be “over exposed”.
  • Don’t give different prices, have consistency.
  • Think about supply and demand, career level.
  • Size is the only objective pricing strategy, bigger is more.
  • Visit galleries to do research on art pricing in your community.
  • Art commissions: consultants charge 25%, galleries 50%, non-profits 10%.