Tag Archives: commodity

The “Office” Side of Art

Posted on by Pete Ippel
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Here are some lecture notes from “All You Wanted to Know About Art” Summer 2003.

  • Keep regular business hours.
  • Size counts.
  • Make mailing list to send stuff to galleries.
  • Create a history of applications.
  • Write thank you notes.
  • Stay in touch with folks who know your work.
  • Layer idea of community and patronage. It’s bigger than just a purchase.
  • Encourage a personal relationship with the artist.
  • Take the lead.
  • Make slides and color printouts of your work to send in to galleries.
  • Send the best slides, rather than the best work, and send prints also.
  • Send in accompanying list with with a paragraph about each slide, still, or video.
  • Make sure your “First name, Last name” Internet search is good.
  • If not, clean it up and if no hits, sign up for sites or make your own.
  • Increase name hits, your name is very valuable.
  • Art in America annual guide shows places to sell art.
  • SFMOMA has groups exhibition spaces.
  • Work first on the long list of CV.
  • Don’t be “over exposed”.
  • Don’t give different prices, have consistency.
  • Think about supply and demand, career level.
  • Size is the only objective pricing strategy, bigger is more.
  • Visit galleries to do research on art pricing in your community.
  • Art commissions: consultants charge 25%, galleries 50%, non-profits 10%.

The Experience Economy

Posted on by Pete Ippel
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There are three main basics in economies of the past, let’s say 70 years ago (these are estimates scrawled on the back of an envelope paraphrased from The Experience Economy).

1. Commodity (3%)
2. Goods (17%)
3. Services (80%)

Now there is a fourth.

4. Experience

Here’s how it plays out with Starbucks (again estimated on the back of an envelope).

1. Commodity – bean (pennies)
2. Goods – coffee ($.05 – $.20)
3. Services – paying employees ($.50 – $1.00)
4. Experience – sitting and reading, listening to music, comfy chair ($2.00 – $5.00)

Something to ponder the next time you sit down to the Venti double non-fat-soy-latte. Also are people buying art because they want to talk to the artist? This is what Damien Hirst is banking on.

Check out the book Experience Economy, or wikipedia