Here are some lecture notes from “All You Wanted to Know About Art” Summer 2003.
- Keep regular business hours.
- Size counts.
- Make mailing list to send stuff to galleries.
- Create a history of applications.
- Write thank you notes.
- Stay in touch with folks who know your work.
- Layer idea of community and patronage. It’s bigger than just a purchase.
- Encourage a personal relationship with the artist.
- Take the lead.
- Make slides and color printouts of your work to send in to galleries.
- Send the best slides, rather than the best work, and send prints also.
- Send in accompanying list with with a paragraph about each slide, still, or video.
- Make sure your “First name, Last name” Internet search is good.
- If not, clean it up and if no hits, sign up for sites or make your own.
- Increase name hits, your name is very valuable.
- Art in America annual guide shows places to sell art.
- SFMOMA has groups exhibition spaces.
- Work first on the long list of CV.
- Don’t be “over exposed”.
- Don’t give different prices, have consistency.
- Think about supply and demand, career level.
- Size is the only objective pricing strategy, bigger is more.
- Visit galleries to do research on art pricing in your community.
- Art commissions: consultants charge 25%, galleries 50%, non-profits 10%.