Here are some lecture notes from “All You Wanted to Know About Art” Summer 2003.

• Keep regular business hours.
• Size counts.
• Make mailing list to send stuff to galleries.
• Create a history of applications.
• Write thank you notes.
• Stay in touch with folks who know your work.
• Layer idea of community and patronage. It’s bigger than just a purchase.
• Encourage a personal relationship with the artist.
• Take the lead.
• Make slides and color printouts of your work to send in to galleries.
• Send the best slides, rather than the best work, and send prints also.
• Send in accompanying list with with a paragraph about each slide, still, or video.
• Make sure your “First name, Last name” Internet search is good.
• If not, clean it up and if no hits, sign up for sites or make your own.
• Increase name hits, your name is very valuable.
• Art in America annual guide shows places to sell art.
• SFMOMA has groups exhibition spaces.
• Work first on the long list of CV.
• Don’t be “over exposed”.
• Don’t give different prices, have consistency.
• Think about supply and demand, career level.
• Size is the only objective pricing strategy, bigger is more.
• Visit galleries to do research on art pricing in your community.
• Art commissions: consultants charge 25%, galleries 50%, non-profits 10%.